Lexus 2007 - Luxury and Elegance in a Premium Car Brand
Lexus has earned a well-deserved reputation for turning out utterly refined luxury vehicles. The hallmarks of this brand are a quiet, well-crafted cabin, a plush ride and commendable performance from powerful, nearly silent engines.
Launched by Toyota in the fall of 1989, the Lexus line represents the company’s effort to create a world-class luxury-car brand. Groundwork for the Lexus line was laid in the mid ’80s, when the company began tapping U.S. focus groups in an attempt to define design concepts best suited for American consumers.
In early 1989, Lexus unveiled its first two models, the entry-level ES 250 and the flagship LS 400. The LS 400 was lauded by both journalists and consumers alike for offering a stellar luxury-car experience, with a remarkably silent cabin and a refined engine. The cars were, however, panned by some for being somewhat less exciting than their European competitors because of bland styling and a suspension that placed plush ride quality over sporty handling dynamics.
